What Is Alexa’s Traffic Rank – All You Need To Know

alexa traffic rank homepage what is alexas traffic rank

Today I want to share with you an article on Alexa’s traffic rank and what it is about. In my last article on Spark Traffic, I told you to let me know if you needed more information about Alexa’s traffic and, since your answer was yes, here we are!

In this article, you will discover not only Alexa’s traffic rankings, but also a comprehensive view of the Alexa services and how you can use them to set up or improve your SEO strategy to reach your audience and increase traffic to your website. Paid and free solutions will be presented, as well as a few strategies to use them. It is going to be a pretty long article, so take your time but stay until the end to discover a little surprise. Let’s go!

 

DISCLAIMER: This article was created using only one source: Alexa.com. This choice was dictated by the will of providing unbiased information. To create this piece of content I analyzed all the services provided by Alexa, all the FAQ sections and the information collected through my personal AWS account. The only parts that are not unbiased are the tips to use Alexa’s services … and my opinion about Jeff Bezos 🙂


 


 

WHAT IS ALEXA RANKING ABOUT

 

A BIT OF ALEXA RANK HISTORY

Even if most people associate Alexa with the virtual assistant developed by Amazon, in reality Alexa company has a longer history – and a different function.

Alexa was launched as an independent company in 1996, just two years after Amazon, seven years after the World Wide Web and two years before Google Inc. (!)

If you have the time to watch this interview with Jeff Bezos, dated 1997, you will understand that the creator of Amazon was already fond of the importance of knowing the online community for marketing purposes. In fact, Amazon acquired Alexa in 1999.

 

 

In the About section of Alexa.com you can read that the company defines itself as “a global pioneer in the world of analytical insight“. And it is true. Alexa company created a unique method to assess websites’ popularity and they reached a level of analytical precision that you won’t find elsewhere.

Reading this article, you will discover what are the metrics analyzed by Alexa, and you will also be able to assess the difference between Google ranking and Alexa ranking.
 

WHAT’S ALEXA RANK?

If you are wondering What is an Alexa rank?, let me tell you that I want to keep things as easy as possible – this is my style – so, I won’t give complicated definitions. In a nutshell, Alexa rank is a position in the popularity classification realized by Alexa using specific metrics (you will discover more about its metrics below).

The main thing you should keep in mind when it comes to Alexa is that the classification it realizes is not created taking into account websites in absolute terms, but websites in comparison with other websites. Understanding this characteristic will help you to understand why Alexa rank and traffic are very different from Google ranking.
 

ALEXA RANK VS GOOGLE RANK

First of all, we need a clarification: also Google takes into account competition when it comes to decide who will rank better, but for Alexa competition is the very first thing to consider when they create their classification.

As you know, Google ranking depends on keywords: in fact, your content may rank first for a keyword, but not for another. For example, consider this website: if I type “frustrated affiliate marketers” in Google Search, this website is in the first results, but if I type “affiliate marketing” this website doesn’t even appear (not yet 🙂 ).

But when it comes to Alexa rank, things are different: the point is that they create a real classification, mainly based on page views and number of unique visitors. Google doesn’t create a classification.

Understanding how Alexa rank works explains also why some weird things may happen, for instance, it is very likely that your Alexa rank decreases even if your Google Analytics tells you that your website is doing better in terms of traffic.

The explanation to this phenomenon relies on two factors:

  • Your website is visited by none of the Alexa global sample;
  • The “long tail” phenomenon is affecting your website.

Alexa’s global sample

As explained by Alexa, “Alexa’s traffic estimates and ranks are based on a sample of millions of Internet users“.
Alexa calculates traffic daily, but it formulates its rankings considering the last three months. This means that if none of the internet users included in their sample visited your website over the past three months, your website didn’t receive traffic at all according to Alexa. Moreover, even if you get traffic, you need to consider that the way Alexa calculates ranks is based on page views and unique visitors: this means that even if a user visits the same page of your website 100 times in one day, it will be considered as one unique visitor and one pageview.

Since Alexa calculates traffic only for domains and subdomains, Alexa will show you the amount of traffic to the whole website: if a user visited many pages, this will be considered as a higher number of pageviews and this will improve your Alexa ranking, but you cannot see traffic for each page, as you can do with Google.

The “long tail” phenomenon

I have to say that Alexa rank involves a lot of statistical stuff and data analytics, so it can be hard to fully understand their formula to evaluate traffic. But, as always, I will try to keep things as easy as possible.

The “long tail” phenomenon takes its name from the chart that appears if you plot the number of visitors versus the rank of of a specific website:
Visitors-vs.-Rank Alexa
 

Source: Alexa.com – Support

What you see in the rank axis is the “long tail”.

 

The site at the top of the visitors’ axis is the #1 according to Alexa – usually, this number 1 is Google.com.

The top site gets a huge number of visitors compared to the websites that occupy a lower position along the Alexa classification. If you look at the shape of the distribution, you will see that if a website ranks in the top positions of Alexa ranking, it will be extremely hard to rank higher, because it will need a lot of visitors; otherwise, if a website ranks in the lowest positions, even a small number of visitors will allow it to rank better – or worse if the number of visitors decreases even slightly.

These two reasons combined, the global sample and the long tail, make it clear that the lower you rank, the higher the number of swings your rank will experience. From Alexa’s point of view, these characteristics of the Alexa ranking are good because the higher you rank, the more accurate the analysis of your website will be. In fact, they clearly tell you that the most accurate analysis is for the top 100,000 ranking websites – I will write more about this below.

 

HOW ALEXA RANK WORKS

How does Alexa rank work? In general terms, Alexa ranks are listed mainly taking into account the traffic that a website receives. Alexa has two ways to measure traffic:

  • Estimates
  • Certified traffic

Estimates are based on a sample created considering millions of users on different browser extensions.

Certified traffic is the traffic that Alexa certifies after a website owner install the Alexa code snippet on his/her website.

The traffic can be measured globally or by country:

  • Globally: this measure takes into account the performance of a website relative to all other sites on the web and over the past three months. Alexa calculates this metric combining an estimation of daily unique visitors and the number of page views;
  • By Country: the estimations are the same but related to a specific country and over the past month.

 
With what I wrote so far, we can easily assess an important difference between web traffic and Alexa traffic: while web traffic is an estimation, Alexa traffic is the traffic calculated taking into account secure and certified data and calculations that Alexa can collect and realize thanks to the data you share directly with Alexa because of the code snippet you install on your website.
With certified metrics, the ranking is accurate even if your website ranks very low.
 


 

ALEXA.COM SERVICES

 
The very function of Alexa.com is providing SEO tools, ranking better is a consequence. Alexa’s website is very easy to navigate, and it also offers you free tours to better understand the services it sells. In fact, the services offered can be summed up in three main goal-driven products:

  • Find target audience
  • Find content ideas
  • Improve SEO performance

According to you goal, you can use different tools.
 

What if…

 

YOU WANT TO FIND AND REACH YOUR AUDIENCE

Use the Audience Overlap Tool: with this, you can discover which sites your target audience visits. You can do it simply by inserting your website’s URL or domain: Alexa will find a list of similar websites for you. If you want, you can see the list of similar websites divided in clusters. Then, you can visit a specific website to know what it is about, you can analyze it and add it to a list to set up a strategy and/or build relationships.

In fact, if you realize that a website that caught your attention is not a direct competitor, you can easily contact the owner to offer collaboration and organize a win-win strategy. But that’s not all: you can uncover the keyword strategy of that website using the Site Keywords Tool – maybe it is better if you use it with a competitor 🙂

Once you are in the Site Keywords Tool, you can see how much Share of Voice that website has according to keywords.

The definition of Share of Voice is “The percentage of all searches for this keyword that sent traffic to this website“.

Thanks to Alexa’s Site Keywords Tool you can also discover keyword clusters used by the website you are analyzing to get more content ideas.
 

YOU WANT TO FIND CONTENT IDEAS

Use Competitor Keyword Matrix. Add your website and up to 9 websites similar to yours – you can easily find them using the Audience Overlap Tool, as mentioned above. You will discover the content that can drive traffic to your website by analyzing the keyword clusters. Clicking on a keyword cluster you will find subclusters that show specific keywords you can use in your content to drive traffic to your website. Once you identify the keywords, you can analyze the competition related to each keyword and you can also refine results by applying filters. You can apply filters that will allow you to know with which keywords the other websites receives traffic, keywords that you are not using and that represent a great opportunity for you. You can save those keywords you consider relevant to your Workspace. You can also use the Use Cases filter to discover specific kind of keywords, like buyer keywords.

 

YOU WANT TO IMPROVE YOUR SEO PERFORMANCE

You can use Site Audit: it can tell you what aspect of your online business you can improve to rank better. Alexa analyzes 29 SEO best practices and assigns you a score for them. Alexa will also clearly assess what each practice and score is about. You will also see exactly which pages are affected by bad or good practices. You can also decide to prioritize your top action items and download the report related to them to better think of and set up your strategy. The best part of this tool is that it shows you the technical problems that are affecting your website. You cannot easily take into account the technical aspects of your website because they are not visible if you don’t know where to find them, but a tool like Site Audit can exactly tell you where to go to fix problems.
 


 

IS ALEXA RANK FREE?

To rank in Alexa you don’t need to pay: if your website is visited by those of the Alexa’s global sample the estimated traffic to your website will be registered. Of course, being estimates, they are not extremely accurate, especially if you don’t rank in the first 100,000 positions. Otherwise, you can choose to get Alexa Certified metrics choosing a paid plan, having also the possibility to benefit from all the SEO tools and services provided by Alexa.com.

In any case, almost every service provided by Alexa can be used for free but with limitations, that is, you cannot uncover all the data it provides for free. As I show below, Alexa focuses on a set of services mainly related to traffic and SEO – including competition analysis. In the next paragraphs, you will find more precise information about all the services and the data Alexa provides, and each aspect will be analyzed in the section dedicated to plans. After presenting all the characteristics, I will show you what you can get for free.

 

ALEXA PLANS AND PRICING

 
Alexa offers 3 paid plans:

  • Marketing Stack – Advanced or Agency
  • Website Traffic Analysis
  • Certified Alexa Rank

 

ALEXA – MARKETING STACK

The Alexa Marketing Stack plans deal with SEO, Audience analysis, Competitive analysis and Certified traffic. Basically, this is an all-inclusive plan.

The Marketing Stack plan is divided into Advanced and Agency.

 

ALEXA MARKETING STACK ADVANCED –

$149/month – 14 days free trial

This plan includes:

  • 1 user
  • 1 site
  • 2 Site Audits per month
  • Organic Keyword Research
  • Paid Keyword Research
  • Keyword Cluster Visualizations
  • Competitor Keyword Matrix
  • Competitor Backlink Checker
  • Keyword Difficulty Tool
  • On-Page SEO Checker
  • Keyword Share of Voice
  • Audience Interest
  • Audience Overlap
  • Content Exploration
  • Site Overview
  • Site Comparisons
  • Historic Traffic Trends (3 years)
  • Traffic Sources
  • Reach in percentage
  • Pageviews in percentage
  • Pageviews per user
  • Bounce rate
  • Time on site
  • Sites linking in
  • Site Keywords related to competitors (organic, paid and clusters)
  • Site Screener
  • Top Sites
  • Keywords Workspace – you can save keywords
  • Sites Workspace – you can save sites to further analyze them whenever you want
  • Site Lists Workspace – you can divide those sites in lists
  • Certified Alexa Rank – up to 200 million pageviews per month

 

ALEXA MARKETING STACK AGENCY –

$299/month – 30 days free trial

This plan includes all the features of the advanced plan plus:

  • Instead of 1 user, this plan allows up to 20 users
  • Instead of one site, this plan allows up to 35 sites. In this case, the plan is organized by project. Each project is associated to a website and can use all the tools available in the plan, so you have up to 35 projects
  • 2 site audits per site
  • You can share projects with other users
  • Certified Alexa Rank is included for up to 200 million pageviews per month per website

Now, I would like to list the characteristics of those items included in the list that maybe are not too intuitive along with a definition.

  • Site Audit – this item allows you to assess a detailed report of your SEO, the performance of your website, of all the aspects that affect the success of your online business and the problems to fix in order to succeed. It includes recommendations to improve the performance of your website. You can also download the reports.
  • Competitor Keyword Matrix – you can find the keywords that your competitors are using to get traffic. You can also see keyword gaps, that is, those opportunities that you are missing because you are not using the keywords that your competitors are using to get more traffic.
  • Competitor Backlink Checker – you can find the websites that are linking to your competitors. So, you will also able to see if there are opportunities you are missing and to build effective partnerships.
  • Keyword Difficulty Tool – you can find the easy-to-rank keywords you can use according to your website’s competitive power.
  • On-Page SEO Checker – you can evaluate if your pages are well optimized for search.
  • Keyword Share of Voice – how much traffic is driven to your website and not to your competitors’ websites for specific keywords.
  • Content Exploration – you can discover the most successful content according to a topic, this content is evaluated based on social engagement.
  • Audience Interest – discover audiences’ interests: what they visit, what they are interested in, what are their queries.
  • Audience Overlap – discover sites that have an audience similar to yours.
  • Certified Alexa Rank – traffic directly measured by Alexa, that represents a superior measure of your site’s popularity since it takes into account all the aspects analyzed by Alexa directly and not through the Alexa’s global sample.

 

ALEXA – WEBSITE TRAFFIC ANALYSIS –

$79/month – 7 days free trial

As you can imagine from the name of this plan, it only deals with traffic analysis. This plan includes:

  • Site overview
  • Site Comparisons – you can compare up to 10 websites at a time
  • Historic Traffic Trends
  • Traffic Sources
  • Reach
  • Pageviews
  • Pageviews per user
  • Bounce rate
  • Time on site
  • Sites linking in
  • Organic site keywords
  • Site screener
  • Top sites
  • Certified Alexa Rank – certified traffic for up to 50 million pageviews per month

 

ALEXA – CERTIFIED ALEXA RANK

You can choose a specific plan evaluating first how many pageviews your website receives each month.

  • Up to 10 million pageviews per month – $19.99/month – 7 days free trial
  • Up to 50 million pageviews per month – $79/month – 7 days free trial
  • Up to 200 million pageviews per month – $149/month – 14 days free trial
  • Up to 1 billion pageviews per month – $799/month

To get your certified traffic, you need to install a code snippet on each page of your website. Alexa will crawl your website to count your traffic and then certify your metrics. You can choose to make them public.

 

WARNING: Please, keep in mind that even if there are some Alexa ranking plugins for WordPress, the only function they have is to show your ranking position according to Alexa. So, they cannot guarantee you certified traffic. The only way you have to get certified traffic is to invest in a paid plan!

 

ALEXA FREE PLAN

In this paragraph I want to show you what you can get for free with Alexa.

 
alexas traffic rank alexa homepage free tools
 
From the Alexa.com homepage, you can easily reach the “Browse Top Sites” section and insert a domain or URL. I am going to use the Jaaxy keyword tool website as an example.

I insert jaaxy.com and click “Find”. In a few seconds, I can discover a lot of info related to this website. You can use this technique to analyze your own website, the website of a competitor or simply a site you are interested in.

This is what you can discover:

  • The total number of keyword opportunities that the website can use to receive more traffic. This section can be further analyzed considering the keyword gaps, easy-to-rank keywords, buyer keywords and optimization opportunities. Being the free plan, you will be able to see just a few keywords. In any case, if you are not ready to invest in the paid plans, you can activate the free trials (as I explained above).
  • Comparison metrics, to compare your website with your competitors’ websites. More precisely, you can see how much traffic the website you are analyzing gets compared to the amount of traffic received by its competitors, and the bounce rate for both.
  • Similar websites by audience, and the overlap rate.
  • Top industry topics by social engagement, that is, the topics covered by the website you are analyzing and its competitors through articles that were mentioned on Reddit and Twitter.
  • Top keywords by traffic.
  • The Alexa website ranking and daily time on the website you are checking.
  • Popular articles according to social engagement.
  • Referral Sites.
  • Audience geography.

 
As you can see, even with the free plan and even if the amount of data shown is limited, you can still collect a good amount of information to set up or improve your SEO strategy.

If you want to know how to check Alexa rank, also for your website, this is the way! Just add a site domain or site URL in the browse section and get the info, but don’t forget that if a website has not enough data to show, maybe you will find “not set” as the result, or maybe you won’t be able to find all the data listed above.

 


 

THE ALEXA EXTENSION 

 
The Alexa Browser Extension is a free tool that allows you to gather some information about every website you visit, namely:

  • How popular a website is, according to Alexa Traffic Rank;
  • Links related to that website, that is, websites that are similar to the one you are visiting;
  • How a website looked in the past;
  • The queries that are driving traffic to that website.

 
The Alexa Extension is free, and it is available for Chrome and Firefox.

All you need to do is to access the Alexa Toolbar section and install the extension. This extension helps you to easily get the Alexa.com info if you are visiting a website and it catches your attention. Of course, if you have not a paid plan you can gather only the info granted by the free Alexa plan.

 
alexas traffic rank alexa extension for chrome and safari
 
To show you an example, this is what happens if I want to analyze the search analytics of one of the most popular affiliate marketing websites, Wealthy Affiliate. I just need to visit the website and click on the extension icon I installed to discover all the info related to Wealthy Affiliate. So, you don’t need to own a website to analyze it.

This is extremely useful if you want to improve your SEO strategy. Let me tell you why.

When you analyze a website thanks to the data released by Alexa, you can analyze its SEO using the Search Analytics section included in the free Alexa rank extension. You can not only see which keywords are driving traffic to that website, but also the Keyword Gaps, that is, those keywords that are driving traffic to similar websites but not to the website you are analyzing.

Of course, you will find all this info only if the website you are analyzing has enough data to show. Now, let’s say that your website is still not popular enough to show the data you need, but it is in the same niche of a popular website: even if you cannot see the keyword gaps for your website, you can check the gaps of the popular website and use those very keywords to “steal” some traffic. This is a good example of how you can turn data into opportunities for your online business.
 
alexas traffic rank alexa extension for chrome and firefox wealthy affiliate example keyword gaps
 

As you can see in the image above, Keyword Gaps is not the only thing you can discover about a website.

 

To analyze Wealthy Affiliate I am using the Alexa rank Google Chrome extension. On the Alexa’s website they assess that the Alexa rank extension is available for Chrome and Firefox, so it looks like it doesn’t exist an Alexa rank extension for Safari.

 


 

IS ALEXA RANK A RELIABLE CLASSIFICATION?

 
Considering the metrics used by Alexa, it can be said that its classification is reliable, but if you want to know how it is accurate, you need further clarification.

 

Are Alexa rankings accurate?

– After an accurate research among the clarifications that Alexa publishes through the FAQ section on Alexa.com, I think that the best answer to this question is that Alexa ranks are extremely accurate for the first 100,000 positions in the classification. It may seem a weird answer, but if you analyze it from a technical point of view, it makes a lot of sense. The point is that the first 100,000 positions are covered by websites that can release such an amount of data that metrics can be measured and assessed without any doubt – unless they are using certified metrics, in that case the data are extremely accurate no matter the rank. As we all know, data analytics is not an exact science, and the more data you have the more reliable you are. Don’t get me wrong: if you check the Alexa rank of a website you will notice that numbers are not casual. The metrics used are very precise, accurate, and easy to track, the problem is that if a website has not enough data to show, its rank cannot be very accurate. For this reason, what I wrote so far in this short paragraph can be a good answer also if you want to know Why is Alexa rank dropping?, because if you are in a position where you can’t collect enough data yet, or if you are not using certified metrics, it is very likely that you experience fast and large swings, precisely because of the lack of data.

For example, if the website you are checking has an Alexa rank equal to 3,000,000 or more, it is possible that suddenly that website disappears from Alexa ranks showing “no data” as a result.

Otherwise, if the website is using Alexa Certified metrics, the data will be extremely accurate, no matter the ranking.

 

What is a good Alexa ranking?

 – There is no universal answer to this question, but if you ask me, I think that a good position is within the first 100,000 ranks. Not just for a matter of popularity, but because of the accuracy of ranks when you reach these positions, as I explained above. But for many people, a good ranking is within 1,000,000.
 


 

HOW TO IMPROVE ALEXA RANKINGS?

 
Here a clarification is needed: if you are asking “Is Alexa rank important for SEO?“, the answer is that Alexa is not important for SEO, it is the SEO that is important for Alexa ranking.

In fact, if you want to know how to improve Alexa rankings, the answer is only one: you need to improve SEO – taking into account all the aspects of SEO, not just keywords.

SEO implies also the analysis of competitors, the missing opportunities, the bounce rate, the time on site, the engagement. Alexa provides you with the tools to take care of all aspects that pertain to SEO. Even if you cannot invest in a paid plan you can take inspiration to run your own analysis.

It is not a case that all Alexa’s services and tools are focused on SEO. Moreover, they are very clear in stating that Alexa does not drive traffic to your website!

The best way to rank better – for both search engines rankings and Alexa rankings – is to improve your SEO. And since all the traffic comes from search engines, the first thing you need to do is to be sure that there are not technical issues with your website, to stay updated and get info about algorithm changes, optimize your content and visit Frustrated Affiliate Marketers :). Jokes apart, I always try to share the best practices and the strategies that are working for me, because marketers and business owners must take care of SEO if they want to stay online, for sure!

Of course, SEO takes time and it is worth it, but if you do not want or cannot wait, you can also buy Alexa traffic to rank better. But, if you want certified traffic, keep in mind that you need to buy an Alexa plan first. To buy Alexa traffic I suggest Spark Traffic, because they are very clear in explaining what you need to do before buying traffic from them.
 


 

ALEXA RANK API

 
A very good way to use Alexa is also incorporating the data it provides on a direct feed. You can do it by installing Alexa APIs. And the best part is that this solution allows you to pay according to consumption.

To install the API you need to sign up to Alexa Web Information Service first. Then, you will be able to choose between two services:

  • Alexa Web Information Service – an API through which you can get websites’ data directly from your website;
  • Alexa Top Sites – with this API you can can discover the top ranking websites according to Alexa Traffic Rank.

Alexa Web Information Service Pricing – consider that 1 unit corresponds to 10 API requests:

  • From 0 to 100 units: $0/unit
  • From 101 to 10,000 units: $0.036/unit
  • From 10,001 to 100,000 units: $0.018/unit
  • More than 100,000 units: $0.003/unit

Alexa Top Sites Pricing – consider that 1 unit corresponds to 10 URLs returned:

  • Alexa Top Sites API Requests: $0.025/unit

Thanks to this API you can decide how many Alexa ranking websites you want to discover: for instance, if you want to know the Alexa rank top 1000, ot top 100, you can easily do it.

Alexa provides you with all the support you need to install APIs. To install them, the first thing you need to do is subcribing also to the single products – as I mentioned, you also need to be registered to AWS.

Once you subscribe, Alexa will provide you with detailed info, an API key and a dashboard where you will be able to see how many units you used in order to understand how much you are going to spend.

Once you get access to the single products, you need to choose the sample that fits your needs from Alexa GitHub repository: samples are organized according to different programming languages – php, Java and so on – and each folder contains a “read me” file to make it even easier for you to install the API properly. Now, you just need to download the sample and follow the instructions.
 


 

ALEXA RANK LIST

 
What is the Alexa ranking list? Being able to assess the popularity of websites according to specific metrics, Alexa created and made available a classification of popular websites.

What is Alexa rank 1? The answer is quite obvious: Google. Google.com, with the daily time on site of 14 minutes and 55 seconds, a daily pageviews per visitor of 16.45, a 0.40% of traffic from search, and a number of total sites linking in of 1,311,039, is the top-ranking website according to Alexa.

If you want to know the Alexa ranking list, you can easily find a section dedicated to the top ranking sites. You can uncover the first 50 positions for free, start your Alexa free trial or being an advanced Alexa user or agency to discover the Alexa rank 500 list.

Why don’t you have a look at it? You can see if there is a top-ranking website related to your niche and analyze it with the other Alexa’s free tools to improve your SEO strategy!

P.S.= Alexa used to show its top ranking sites divided into global ranking, ranking by country and ranking by category. But from today, September 17, 2020, Alexa will retire its ranking by category. As we can read in their announcement, after the launch of the Content Exploration tool, “bucketing sites into broad categories does not reflect the diversity that exists on the Internet today“.  But in return, you can use the Popular Articles to find popular articles by topic: don’t worry, it’s free!
 


 

IS ALEXA RANK IMPORTANT?

 
This is a very good question and there is not a universal answer. In this case, I can answer taking into account the two sides of the coin.

Let’s analyze the bad side first: if you are not ranking high enough, it can be detrimental. Actually, many website owners do not like it at all. This is because, as mentioned above, the way Alexa creates its classification can be bad for those who are ranking in the top positions – because it will be ever harder to reach the first place and because the Alexa ranking does not fully reflect the search engines analytics – and bad for those who rank in the lower positions – because the accuracy can be scarce if they are not using certified metrics.

Let’s analyze the good side: Alexa ranking is a classification, and as for all authoritative classifications, many people want to be part of it and show their results before the eyes of the world. This is the good part of Alexa ranking: they added this clever feature thanks to which you can decide to show your rank on your website if you are proud of it. Let’s be honest: it is in human nature to compete and show that we are doing well, especially if we are proud of our work. Moreover, as I said, Alexa is an authoritative company and basically everyone grants more trust to the websites that rank well – I guess you read many times “this website ranks # according to Alexa” and you thought “Wow! Let me check it!” and that website got another visitor.

Please, keep in mind that in this paragraph I am talking about Alexa rank, and everyone has a different opinion, I am not talking about the tools and services they provided: they are objectively amazing, it is hard to say the contrary!

Personally, I would invest in the SEO plans instead of investing just in the certified traffic – in fact, another clever action in terms of marketing is that certified metrics are included in the SEO plans provided by Alexa.

Well, in reality, there is also a “third side”, made up of those who don’t care, and that’s fine! 🙂

 


 

ALEXA’S FREE GUIDES

 
I left the best part of this article for the end.

As you know, every successful business apply this golden rule: give as much as you can for free – of course, depending on the business you are running, the amount of free resources differs.

And what is the thing that one should share first? Knowledge. You know, a very wise and famous Sicilian author, Andrea Camilleri, used to say “Who has knowledge must sow it as wheat is sown” – sorry for this quote, but I love literature.

Also Amazon follows this rule, and on Alexa’s website you can find a lot of useful knowledge for free, as well as useful resources. For this reason, I decided to share with you a link for each free resource, so make it easier for you to browse all its free tools. Enjoy the following list 🙂

 


 

Congratulations!

 
You reached the end of this long article. I hope you will find it useful! You know, the purpose of this article is not only to give you a comprehensive set of information related to Alexa.com, but also to provide you with all you need to know to reflect on an Alexa investment. I am not an affiliate of Alexa – as far as I know, there is no Alexa affiliate program – so I am not going to get a commission listing Alexa’s products and selling them. But maybe you would like to invest in its plans, and in this article, you will find the info you need to make an informed decision.

For this reason, I think that this piece of content will help you in many ways. If you agree with me, don’t forget to sign up to Frustrated Affiliate Marketers Newsletter to receive new posts by email. And, since I know that this article is very long, feel free to bookmark it and get back whenever you want.

The intent of this website is to help business owners in general, and affiliate marketers in particular, to get the most out of their businesses. So, why don’t you join us?

Have a nice day!

 
follow frustrated affiliate marketers
 

P.S.= Why don’t you share your opinions with us leaving a comment below? You can also suggest topics for my next articles if you need to know more about a particular aspect of marketing! 🙂

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