Today let’s get our websites indexed in Bing using Bing Webmaster Tools. To be indexed, you need to verify your website: we need this verification to rank in Bing. Verification = more traffic = amazing business!
If you want to know how to verify your website with Google Search Console (former Webmaster Tools) click here.
This article wants to be a very brief and effective step by step guide.
P.S. Being indexed in Bing doesn’t mean success. The basis of your business must be content and quality. Always.
DON’T UNDERESTIMATE BING
According to statcounter, these are the market shares of the 6 main search engines in April 2020 Worldwide:
- Google 91.89%
- Bing 2.79%
- Yahoo! 1.87%
- Baidu 1.1%
- YANDEX RU 0.54%
- DuckDuckGo 0.45%
The share of Bing raises to 6.55% in the United States. In both cases, Bing comes right after Google.
This means that if you rank in Bing you reach 94.68% of internet users worldwide. 94.76% users in the US.
According to Statista, the number of active internet users in April 2020 amounted to 4.57 billion people.
Now, I have a question for you: there is any reason why we shouldn’t get indexed in different search engines to reach a larger amount of people? The answer is “No”.
HOW TO VERIFY YOUR WORDPRESS WEBSITE WITH BING WEBMASTER
WordPress hosts billions of pages and millions of websites. It has a large market share and I guess that most of your websites are on WordPress, so I want to share very specific info related to this platform.
To verify my website I used the same plugin I showed you in my previous article (to see how to install it, click here): the “All in One SEO Pack” plugin – you DON’T need the pro version.
The first thing you need to do is to create – if you don’t have one – a Microsoft account relevant to the website you want to verify. Then, sign up to Bing Webmaster Tools.
Once you sign up, a page like this will appear:
Enter the URL of your website.
P.S. If you have already verified your website with Google Search Console and you want to import your site, just click on IMPORT. I preferred the step by step process to be sure, since the import process is still a beta version 🙂
Click on “Add”.
A page like this will appear:
Fill all relevant fields and in the “Add a sitemap” field paste the URL of your sitemap – if you don’t have a sitemap or you don’t know where to get your sitemap URL, read my last article – DON’T WORRY, IT IS VERY EASY.
Now continue, and a page like this will appear:
Go to the meta tag section.
Now, this step gave me some problems but don’t worry: if you are not able to verify your site at your first attempt, try until it works.
Select ONLY the alphanumerical code and, without releasing the mouse, copy clicking Ctrl+C.
Go to the General Settings of your All in One SEO Pack page without closing the Bing Webmaster page. Copy the code in the Bing Webmaster Tools field. As you see below, when you copy there is a blank space before the code. Leave it and save changes. Go back to your Bing page and click “Verify”.
You reached the end of the article and you submitted your website to Bing Webmaster Tools! Your website will be verified in a while.
If you want to improve the content and if you have any questions, leave a comment below!
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